On Thursday, September 13, 2018, Gregg Pasquarelli and William Sofield hosted a sales launch celebration for 11 West 57th Street and New York’s real estate royalty came out in full force. Guests toasted the launch with champagne, caviar and enjoyed a special musical performance from the renowned London-based pianist Mishka Rushdie Momen.
White onyx, velvet walls and champagne: 111 West 57th finally launches sales
Three years after suspending sales at 111 West 57th Street, Stern — along with co-developer Kevin Maloney and Spruce Capital Partners — flung open the doors Thursday to the project’s the long-dormant sales gallery.
111 West 57th Street Reveals Two-Story Model Tower & Officially Launches Sales
With stiff competition within the market, this has been their strategy to stand out. As well as committing to quality, the design shows a creative engagement with the history of New York skyscrapers and the latest technological possibilities for engineering and fabrication.